Servicing a Need

Servicing a Need


Kendra Akers akers media group lake county floridaMaking the decision to launch a new publication is never an easy one. There are so many uncertainties, especially when you launch a niche publication that hasn’t existed before in a particular market. In the past seven years, Akers Media has launched four publications, all of which have been extremely successful and are still thriving.

I recall the excitement of each and every title, something inside of me knew that each one would be successful and service a need within our community. However, with LBM I wasn’t as confident. I was hopeful, and I knew there was a need, but would our business community embrace it? That was the unanswered question.

I am happy to report that we are on our third issue, and LBM appears to be a huge hit! We have had emails and texts pouring in from businesses and community leaders, thanking us for producing a magazine such as this. The overwhelming statement has been, “Wow, we have needed a magazine like this.” Needless to say, our team is thrilled and exhilarated. In fact, we are already making plans to increase the publishing schedule from a quarterly to a bi-monthly.

As we move forward, you will see more features on the local economy, economic indicators, services available for small business and start-ups, and more communication from our community leaders. Also expect an expanded look at industries such as real estate, construction, restaurants, charitable organizations, politics, and much more.

You have my commitment that I, and my team, will work hard to keep you abreast of the important issues in Lake County, and bridge the gap of communication between businesses and our governmental leaders.

If there is anything in particular you would like to see featured in LBM, please feel free to email me. Story ideas and feedback are always welcome.

Thank you for your support!